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Dan Thurmond
By Dan Thurmond
Wednesday, February 11, 2015 - 11:39

Every 6 months, Elite Plastics conducts a customer satisfaction survey to evaluate our customers’ satisfaction in their experience working with Elite Plastics. It is also necessary to maintain our quality system requirements. The survey is made up of a series of ranking/multiple choice and short answer questions related to varying parts of their experience – quality, value, customer service, and more.

We’ve just finished reviewing the last survey we conducted and are pleased to report that the majority of our customers are happy with their overall experience and would recommend working with us. In the last 15 customer surveys more than 92% of respondents said that they would recommend working with us. Customers also pointed out areas that have improved – manufacturing and industry expertise; sales people responsiveness, expertise, communication, and overall experience; and overall experience working with new product managers and account managers.

In addition to identifying strengths and successes within our manufacturing and customer service, the survey also revealed areas in need of improvement. We continually strive to improve every aspect of our business and have been making efforts to improve our customer service, manufacturing expertise, and quality.

The customer survey also included a section on industry trends. We asked respondents to indicate to which degree they agree with trends we’ve noticed in the industry. The respondents confirmed the following trends:

  • Increasing integration of touch technology into product user interfaces (glass interface)
  • Growing dependence on suppliers for engineering and design support as experts within our specialized field
  • Suppliers who can offer multiple products are valued

Looking toward the future, we are excited to see that we continue to be on track with industry trends and customer satisfaction. We will continue to evaluate customer satisfaction and industry trends, as we continue to improve everything we do.